In the mid-90s, Julien Malland begins mural painting in the 20th arrondissement of Paris under the name of Seth. He makes himself known among Parisian graffiti artists by creating characters. A graduate from Ecole Nationale Supérieure des Arts Décoratifs from Paris (ENSAD), he publishes in 2000, in collaboration with Gauthier Bischoff, “Kapital, one year of graffiti in Paris“, the best selling book about French graffiti. Together, they founded Wasted Talent, a publisher specializing in monographs from urban artists. Since 2003, he has ventured across the world in order to exchange with street artists from different cultures like JonOne, Dran, Banksy, Invader, Stik, Mr Brainwash, Kaws and Brusk to broaden his own perspective on life and mural painting. Since then, he has been compelled to draw simple characters, mostly children, somehow connected to the chaotic environment in which they are revealed. Witnessing the outcome of globalization, its creations are celebrating traditions, defining a hybrid culture between modern expression and traditional representation.